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The Transcript

The Transcript
  • #: 135497
  • Price: $0.99 In Apple Store
  • Category: Business
  • Updated: 2009-11-25
  • Current Version: 1.0
  • 1.0
  • Size: 1.40 MB
  • Language: English
  • Seller: IndiaNIC Infocom Limited
  • Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iOS 2.2 or later
  • © IndiaNIC Infocom Limited
  •  Add to Favorite apps

 

Description

The Transcript

by Alfred S. Pirozzoli & Richard W. Krevolin

This Book Places a compass in your hands and shows you how to navigate your way through business challenges by using the MAPPa three-staged process of differentiating solutions, creating visual metaphors and developing compelling stories. It’s an invaluable, easy-to-follow blueprint for getting things done!

About The Author:

Richard Krevolin : A graduate of Yale University, Richard went on to earn a master’s degree in screenwriting at UCLA’s School of Cinema-Television, and a master’s degree in playwriting and fiction from USC. For 15 years, Richard has taught both undergraduate and graduate writing classes at USC Cinema/TV School as well as UCLA Film School, Ithaca and Pepperdine. Under his guidance, his students have sold film scripts and TV shows to Universal, Sony-Tri-Star, Paramount, Dreamworks SKG and numerous other studios and production companies. He has several films in development with major Hollywood studios and has had his plays produced in L.A., Atlanta, Chicago, Off-Broadway and around the world.

Alfred S. Pirozzoli : Al’s career spans over 25 years. Al founded and built a business to business marketing agency that grew to 141 in ranking in New England in its first five years (Sales and Marketing Magazine survey). We served top flight clients such as IBM Credit, Bridgeport Machines, National Hardware Show, Philips, M&Ms Candy and others. My work in the creative and writing areas garnered over 50 awards of excellence, including Laurels and a range of New England and New York premiere awards programs.

His marketing writing for Philips Security Systems won the prestigious John Caples National Award for direct mail.

Reviews:

“Storytelling Professor Rich Krevolin and Marketing Consultant Al Pirozzoli have fused their two worlds together to create a new, systematic program of business improvement that incorporates differentiation, visualization and storytelling to inspire business people to learn and change. The process is easy to apply and produces immediate results. For years, business people have been urging them to put this unique MAPP process down on paper. Finally today, they done it… And they’ve called it The Transcript”

-Simon Clift, President, Marketing: Home and Personal Care, Unilever.

“Storytelling meets the Harvard Business Reivew. Only Al P. and Prof. K could make learning so engrossing.”

-Sanjay Chaudhari, Global Business Director, Ogilvy & Mather

“A brand, in order to become organic to us, will have to appeal to all our senses. The math and the music have to be well-balanced. Rich and Al have shown how a brand can be made to climb the stairs to consumers’ souls with a methodical, realistic and easy-to-do approach”.

-Leon Amram, President and CEO, Meziz Foods, Istanbul, Turkey

“The Transcript grips you like a great novel. Through a chain of emails between an anonymous master businessperson and a young MBA, the reader easily embraces the key rules to success, while also learning that the functional excellence of your product is no longer enough. This book is a must for anyone who wants to communicate and sell their ideas successfully in the business world today.”

-Pilar Calderon, Pond’s Skin Care Products, Global Brand Director.

For an author bio and photo, reviews and a reading sample, visit www.profk.com.

For additional information on publishing your books on iPhone please visit www.AppsPublisher.com.

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The information may be outdated (2011-04-15 14:10:57). For actual information go to iTunes

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